1 Comment
User's avatar
Dean Peters's avatar

Appreciate the thoughtful take, Kent—internal product management *is* different, but it’s not a side quest.

We’re not chasing revenue, market share, or churn.

We’re optimizing cost, throughput, and compliance.

Different levers, which is why internal PMs need to see the world slightly different:

- The “market” is the business unit.

- The “segments” are teams.

- You don’t find your chooser—you find your user.

And internal PMs need to tread carefully—because even though we’re focused on the operational model, a bad decision can ripple all the way up to the business model. Ask anyone who’s ever botched a pricing engine or permissions system.

This isn’t about proxies. It’s about owning the problem space—even if the title says “delivery lead.”

Expand full comment