I have spent 20+ years in nonprofit leadership, most recently as Revenue Officer for a large market public media station. If your nonprofit has a mission, and it doesn't have prioritized metrics tied to a strategy and supported by a budget—it's very likely to be lost among the other 1.9M nonprofits registered in the U.S., unfortunately.
One donor metric I think goes painfully ignored: Donor Lifetime Value (DLV). It's easy to be distracted by large, irregular gifts, but that means you could be spending a lot of valuable years—and budget—ignoring the ~75% of donors who make a small gift long before they invest at a major or transformational level.
I have spent 20+ years in nonprofit leadership, most recently as Revenue Officer for a large market public media station. If your nonprofit has a mission, and it doesn't have prioritized metrics tied to a strategy and supported by a budget—it's very likely to be lost among the other 1.9M nonprofits registered in the U.S., unfortunately.
One donor metric I think goes painfully ignored: Donor Lifetime Value (DLV). It's easy to be distracted by large, irregular gifts, but that means you could be spending a lot of valuable years—and budget—ignoring the ~75% of donors who make a small gift long before they invest at a major or transformational level.